Amphibians are facing the largest possible extinction since the disappearance of dinosaurs and in 2008 (a leap year, of course), a non-profit group called Amphibian Ark is coordinating a global awareness campaign called "The Year of the Frog," to raise public awareness and understanding of the amphibian extinction crisis.
The Clorox Company has signed on as the first official corporate sponsor, donating funds, as well as its fungus fighting bleach - one of the most important tools in the fight to save the frogs.
Visit savethefrog.com to learn more.
4 comments:
I love frogs!! So does Luke
Cool! We are frogophiles here, too. Interesting that Clorox is sponsoring this. There are lots of environmental problems with the use of bleach and its manufacture. At least they are trying to offset in some way.
I like frog legs too!
Gig 'em Aggies
We are recently aware of the frog issues on our planet, thanks to one of the features on our new Planet Earth DVD set. Very interesting stuff.
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