On Monday, I was out-of-town with a client, helping lead a strategy session to redesign their website. One of the tools we often use is a graph where we plot their current site and their competitors' websites against an x-axis of Cumbersome to Intuitive and a y-axis of Emotive to Clinical. This allows us to get a pretty good picture of where each site fits on these continuums and where missed opportunities are.
One of the male participants in our discussion remarked that their site had only moved an inch from its previous version.
I remarked, "One inch can make a big difference."
Everyone cracked up, and both the commenter and I turned red.
1 comment:
Oooh you're rude you are !!!!!!
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